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Target joins the Toy Industry Association

Top US toy retailer Target has joined the Toy Industry Association (TIA), it has been announced.

In 2011, TIA amended its bylaws to allow retailers, licensors, inventors, and independent sales representatives to join the Association as full regular members.

“We’re honoured to welcome our colleagues at Target as active participants in the Association,” says Steve Pasierb, TIA president and chief executive.

“We know buyers and retailers of all types and sizes have brought important perspectives to our work as a unifying force in the toy community. We’re excited to both represent Target and include the talent of their people on our committees, as the voices of members consistently strengthen our outcomes.”

“I am excited to join TIA and look forward to engaging in a meaningful manner,” adds Nik Nayar, Target’s vice president of toy merchandising.

Target will play an active role in the Association, with Don Asleson, senior compliance analyst at the retailer, joining TIA’s federal, state, and safety standards/technical committees.

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