Esdevium Games readies new activations with Playtime PR

Esdevium Games is set to launch a number of activations to support its growing portfolio in the UK.

The campaigns, which have been designed to appeal to a mass audience of parents throughout the UK, will help parents ‘navigate the board game shelf’.

To kick-start these campaigns, the firm has appointed Playtime PR to handle a number of activations, which will also see the launch of new products.

“Playtime clearly understands our business as well as the PR and marketing activity we already undertake in the UK,” said Ben Hogg, marketing manager at Esdevium Games.

“So the activities they’ve designed for us focus on building from that and ensuring we reach beyond experienced gamers. We want parents to know all about our accessible, sociable and family games offering, especially as it grows with even more exciting additions to the range. We were really impressed – and a little surprised – by the ideas Playtime brought to us, so I’m looking forward to seeing them come to life.”

The campaigns are set to run from early summer through to 2018, which will boast blogger engagement, media relations and strategic partnerships.

Lesley Singleton, MD of Playtime PR, added: “Esdevium has a really exciting portfolio of games that are quick to learn, fun for all the family and should be front of mind year-round for parents, so the campaigns we’ve crafted for the brand will focus on really showcasing the games in that space and helping parents understand how to navigate the shelf.

“In a way, it’s as much about helping people understand which games to avoid as it is about introducing them to the ones they’ll love for years to come.”

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