Vivid’s Animagic Surprizamals gets Easter launch

Series One of Vivid’s collectible pocket money line Animagic Surprizamals will hit shelves in time for Easter, it has been announced.

Twelve blind-boxed plush pet figurines will launch with the first series including one rare mystery Surprizamal. Capitalising on the ‘surprise egg’ trend that has taken the toy world boy storm with Kinder Eggs and L.O.L. Suprise, the Surprizamals will come packaged in a ‘Surpriza-ball’, ready for kids to unwrap.

The first series will launch in time for Easter, supported by TV advertising, while the second series will hit in Autumn/Winter.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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