Oggy and the Cockroaches finds master toy partner in Lansay

French animation production company, Xilam, has named Lansay as the master toy partner for its hit brand Oggy and the Cockroaches.

The new deal will see Lansay launch and distribute a line of traditional plush, electronic plush, 3D plastic figurines as well as board and card games across France.

The collection is expected to land on shelves in 2018 and will follow the relaunch of the show by Gulli in France.

Xilam’s recent deal will see Lagardere Active take on exclusive broadcasting rights in the country for all seasons.

Marie-Laure Marchand, senior vice president of global licensing at Xilam, said: “We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy and the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”

Lansay CEO, Serge Azoulai, added: “Lansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years.

“We are recognised for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on Oggy and the Cockroaches. As master toy partner, we look forward to working with Xilam and Lagardere to drive the success of such an iconic franchise.” 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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