New Committee of Advertising Practice guidance released

This month, the Committee of Advertising Practice will publish new guidance on online advertising to children under the age of 12.

The guidance is the result of a 12 month campaign between The BTHA, CAP and the Advertising Standards Authority.

The guidance contains new industry rules for all companies advertising and marketing to children online. The guidance will be implemented this June.

Under the partnership with the BTHA, ASA has offered to provide all members with a free training session on the CAP Code’s remit, offering companies the chance to ask questions and get clarification on the new rules and practices before it comes into force this June.

For more details or to register your attendance, please email Kerri Atherton – kerri@btha.co.uk at the BTHA.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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