Splashlings smashes launch expectations

Trends UK has announced that its undersea pocket-money range has exceeded its launch expectations. With mermaid and seaside themes being very much in vogue, Splashlings is pitched as the dream summer toy range for fans to play with and collect.

Splashlings from TPF Toys is the beautiful line of collectible characters from under the sea. Inhabited by adorable mermaids with movable tails and loveable Splashlings sea creatures, Splashlings collectables include shells, treasures and gems. Fans can also follow Splashlings adventures in animated webisodes viewed online. 

Retail support including homepage brand features and in-store point of sale have put Splashlings on kids’ weekend shopping lists.

Supported by TV, online and girls’ press the next wave will reach our shores later this year to refresh the collectability and if the popularity is anything like it has been in the USA, Splashlings has been tapped as one to watch in this active sector.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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