Pop culture property Tokidoki moves into plush with Aurora World

Pop cult property, Tokidoki is growing its roster of licensing activity with the appointment of Aurora World for a new line of plush toys.

Under the new partnership, Aurora World will join a plethora of licensees to launch a cohesive Tokidoki plush universe at department and specialty stores in the UK later this year.

The line of plush characters will each bear the distinctive Tokidoki look.

“Aurora World’s incredible product development and execution made it the ideal choice to create Tokidoki plush characters,” said Tokidoki co-founder and CEO, Pooneh Mohajer.

“We are looking forward to working with them to reach more Tokidoki fans everywhere.”

Martin Ringer, Aurora World’s director of national accounts, added: “We are delighted to be working with Tokidoki.

“It’s such a vibrant, distinctive brand. The initial interest and commitment from retailers and consumers alike has been amazing. Tokidoki is a wonderful addition to Aurora World’s ever-growing premium licensed portfolio.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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