Jada’s Metals collection a ‘must-have’ for fans, says Jazwares

With a brand new distribution deal with Jada Toys under its belt, Jazwares is confident that the toy firm’s Metals figures and Die-Cast Vehicle ranges will be a ‘must-have’ for every collectable fan.

Well-known for its established die-cast line-up, Jazwares hopes to build on Jada’s offering and expand it even further throughout the UK, which the firm believes will act as a fantastic extension.

“Jada is a fantastic extension to our offering in the UK and sits really well alongside our other lines,” Jonny Taylor, UK MD at Jazwares, told ToyNews.

“With the steady growth in the pop culture collectable sector, we’re confident both the Metals figures and Die-Cast Vehicle ranges will become must-have lines for fans and collectors alike.”

The Metals collection is set to launch in July in the mass market and collector channels, which already boasts a wide range of major movie and TV licenses.

Continued Taylor: “Jada’s new Metals collectable figure line, with its wide range of major movie and TV licenses, represents a really strong addition to the already hot pop culture collectable figure category.

”The Nano metal line 1.65-inch figure line is a real game changer.”

And it looks like Jazwares will be building more partnerships in the future, as the firm looks to bolster its toy offering.

“Over time we’ll be developing our distribution partnerships with key lines from strong manufacturers in the toy space. We are always looking at ways in which we can add value and strengthen the Jazwares range, while ensuring any distribution brands are a good fit to our business,” explained Taylor.

“We have a super exciting new master toy launch with Roblox plus we are already partnering with WowWee and its Fingerlings Monkeys, which is already making big waves this year in the UK.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Spin Master issues third annual CSR report

Spin Master has issued its third annual Corporate Social Responsibility report, articulating the company’s environmental, social …