Zimpli Kids gains major shareholder in Simba Toys

After forming a partnership with Simba Toys back in 2014, Zimpli Kids has revealed that the toy firm is now a major shareholder of the company.

In three years, after becoming a distributor of Zimpli products, Simba Toys has launched a German version of Gelli Baff – Glibbi, which has been a success from its release, finishing in the top three bath toys in NPD data for Germany, year after year.

“We are really happy to be part of the success story of Zimpli Kids,” said Maximilian Stork, senior product manager at Simba Toys.

“The last three years have been already a fantastic cooperation and now by becoming shareholder we are looking forward to working even closer on our common long term strategies.”

In addition, since 2014 there have been over 10 new Simba distribution territories from across the world.

Eejay Enyi, sales director at Zimpli Kids, added: “For one of the largest companies in the toy industry to be major shareholder of Zimpli Kids is fantastic. We are thrilled to be working even closer with Simba to continue the success of Zimpli Kids.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Kids Industries marks 20th birthday with brand update and Global Family Conference launch

In celebration of its coming-of-age 20th birthday and to reflect its continual evolution, family-focused marketing …