Jumbo marks 20th milestone with drive for licensed puzzles

2017 looks set to be one of the ‘biggest years’ for Jumbo Games’ Wasgij puzzle line, as the brand prepares to celebrate its 20th anniversary this year.

With all sorts of festivities planned throughout the year, including ten new puzzles and a Special Edition 20th anniversary version, the firm has also revealed it is on the look out for new licenses to come on board in the company’s future portfolio.

“We expect this to be one of, if not, the biggest years for Wasgij,” Steven Russell, senior marketing executive at Jumbo Games, explained to ToyNews.

“We have previously had great success with licensed Wasgij puzzles for Carry On, Only Fools and Horses, Coronation Street and Disney. So if you have a license that you think would be perfect, please do get in touch with us.”

As the Wasgij brand features three main concepts; original, destiny and mystery, licenses with a sense of humour would be a suitable match to Jumbo’s iconic puzzle range.

Russell added: “It’s hard to pin-point specific licenses, but knowing our Wasgij fan base and the varied audiences that the brand appeals to, the licensed Wasgij puzzles that have worked best are ones that appeal to the majority market.”

But it is the humour and comical situations that each Wasgij artist is able to create that Jumbo believes makes the puzzles such a popular brand with avid puzzlers.

“Our fans collect these puzzles, and from what we have seen, they have dedicated rooms or space in their houses, exclusively for Wasgij puzzle ranges, so that they can enjoy them time and time again,” said Russell.

With plans already underway for 2018 releases and deals to be announced for retailers, it looks like the Wasgij brand will continue celebrating for another 20 years.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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