Character’s Laser X gets early launch

Character Options has brought forward the release date for its blaster game Laser X by a month, following positive reviews in the US. Stock will now hit shelves at the end of June with all marketing activity and TV advertising brought forward to support the launch at retail. 

Boasting a hit appearance at London Toy Fair, Laser X is pitched as the ultimate high-tech game of tag; which creates a real laser arena at home and can be played inside or out, day or night. The blasters have pinpoint accuracy and thrill seekers can blast their opponents from over 60 meters away while the vest counts the hits. As players are blasted their receiver vest will gradually change colour, hit ten times and they’re out! Gameplay allows for an unlimited number of players so can be played one-on-one or with the whole neighbourhood. 

“The key to Laser X’s success is its functionality, it performs exceptionally well, the consumer reviews are 5 star and we’ve had a blast testing the product ahead of launch," commented Mark Hunt, marketing manager at Character Options.

"It’s great value at £49.99 and is packed full of features and easy to use," Hunt added. "The power indicator lets you know when to reload and the interactive voice coach keeps you focused on the game. Laser X is going appeal to all ages and we had to bring it forward to meet the demand of our retailers who are all extremely excited in getting this into stores asap. TV influencer activity, digital campaigns and product placements will make this game the must have for summer.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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