The Entertainer grows its presence in Pakistan

High street retailer The Entertainer is to expand its presence in Pakistan with a new 5000 square-foot store opened with franchise partner, theSEFAM Group in Lahore Pakistan which is home to over 200 stores and a five-star hotel.

The Entertainer’s established franchise partner SEFAM, has already successfully launched four other stores in Lahore and one in Islamabad. With over 30 years of retail experience, the SEFAM Group strives to become the premier destination for toys in Pakistan under The Entertainer brand by providing customers a unique and exciting in-store experience.

“We are thrilled to welcome families into the newest edition to our growing collection of Pakistani stores," commented Gary Grant, founder and managing director at The Entertainer. "We are very much looking forward to bringing even more joy and wonder to the children of Lahore with our reputable partner, Sefam."

The newest collaboration with SEFAM Group follows the announcement earlier this year of another franchise partnership with Apparel Group in the GCC.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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