Crowdfunding Focus: The Sock Game

Platform: Kickstarter

Goal: £7,500

Turn off your tablets, disconnect the wi-fi and place your phones on silent because this month’s crowdfunded game is pure, old-school, analogue fun. Spin the wheel and find the item in the sock before your opponent does! The simple yet addictive game took London Toy Fair by storm, charming all with its delightfully unique concept. We sat down with the minds behind The Sock Game, to find out its origins and what the future holds for this fledgeling brand.

How did the idea come about?

We have played the sock game in our family for years – it’s something we grew up playing. Each Christmas, my brother and I would discuss doing something more with the game. So one Sunday, we bounced the idea around again, and then we got to work. We spent a good three months researching the right items, the packaging, game spinner and the sock itself – made 50 sets – gave half to friends and family, and took the other 25 to Greenwich market. Sold them all and received some amazing feedback.

How has the industry and consumer reaction been to The Sock Game so far?

Following our successful Kickstarter campaign, it gave us the funds to make 1000 sets of the game. We booked ourselves into three Christmas markets – Salisbury, Chichester and Windsor – we sold out three days early. Consumer reaction was incredible – pretty much seven out of ten people that played the game went on to buy at least one. There has also been another 300 online orders post-Christmas.

Why did you take The Sock Game to Kickstarter?

Kickstarter is, without doubt, a phenomenon – it not only gives people ways to fund their ideas, but combines this with a great platform from which to launch your product and to garner early adopters and advocates. We could not fund the next phase ourselves so it seemed like a no-brainer to try crowdfunding, and Kickstarter is the original as well as having a solid ‘games’ section.

The game is the antithesis to popular tech products, why do you think people have been so attracted to this?

There is a lot to be said for simplicity. The fact that it genuinely levels the playing field for all ages – 8 to 88 can play each other and is a fair fight. And we do love the fact that it gets people out of the digital world and gets everyone interacting – and mainly having fun! 

What was it like exhibiting at Toy Fair? How was the reaction from attendees?

It seemed daunting – you look around and everyone has these amazing stands that cost thousands – and there we were with our small stand that we made ourselves out of scaffold planks! However, the reaction we received was fantastic – all that played seemed to love the competitive nature of our game, and we received some incredible feedback – as well as learning a lot about the toys and games industry.

Do you have any plans for more games or expansions to The Sock Game?

We are already getting some great feedback and suggestions from people, as well as having some ideas ourselves for differing versions of the sock game. All very exciting and top fun.

Where can people go to buy The Sock Game?

We have set-up a very simple order form on our website – however, we are still laying out plans for 2017 and following the toy fair we hope to have a wider distribution across the UK. Again, more to come…

Anything to add?

This whole experience to date has been amazing – not least being able to spend all this time with my brother – we are enjoying it so much!

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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