Hasbro inks deal with Egmont for Play-Doh magazine

Hasbro’s Play-Doh brand is getting its own magazine, thanks to a new deal with Egmont Publishing.

As part of the company’s Showcase magazine series, the special issue will boast a giant poster, stickers and four tubs of the famous putty.

Inside the magazine fans will find animal masks to create, Play-Doh puzzles, craft activities and Play-Doh models to build.

Designed for boys and girls aged from three to six, the issue will be published on April 5th for £3.99.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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