Hasbro inks deal with Egmont for Play-Doh magazine

Hasbro’s Play-Doh brand is getting its own magazine, thanks to a new deal with Egmont Publishing.

As part of the company’s Showcase magazine series, the special issue will boast a giant poster, stickers and four tubs of the famous putty.

Inside the magazine fans will find animal masks to create, Play-Doh puzzles, craft activities and Play-Doh models to build.

Designed for boys and girls aged from three to six, the issue will be published on April 5th for £3.99.