Blizzard Entertainment establishes in-house collectibles line

Video game publisher Blizzard Entertainment, known for such international hits as World of Warcraft and Overwatch, has announced its first line of collectibles, produced in-house under the label Blizzard Collectables.

The first product to be released under the label is the Widowmaker statue, which is available for order online, with new premium statues, replicas and artwork designed and produced directly by Blizzard, to follow.

“We tend to go all-in when it comes to representing the things we’re passionate about in our work, and that’s exactly what we’re doing with this new line of high-end statues, replicas, and artwork,” said Matthew Beecher, vice president of global consumer products at Blizzard Entertainment.

“Our goal with Blizzard Collectibles is to produce pieces of art that capture the personality of our games, and we’re excited to share these premium items with gamers and collectors worldwide.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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