Shopkins heads to Build-a-Bear Workshop

Moose Toys has partnered with Build-a-Bear Workshop to feature the popular children’s toy brand in the retail chain.

The deal was brokered by The Licensing Shop and will see an assortment of plush and accessories, combining the strengths of the two brands, launching at Build-A-Bear Workshop locations across the globe and online at BuildABear.com this summer.

Build-a-Bear has recently announced expansion plans with a new magazine that will launch in time for the company’s 20th birthday.

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