Shopkins heads to Build-a-Bear Workshop

Moose Toys has partnered with Build-a-Bear Workshop to feature the popular children’s toy brand in the retail chain.

The deal was brokered by The Licensing Shop and will see an assortment of plush and accessories, combining the strengths of the two brands, launching at Build-A-Bear Workshop locations across the globe and online at BuildABear.com this summer.

Build-a-Bear has recently announced expansion plans with a new magazine that will launch in time for the company’s 20th birthday.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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