Little Tikes re-signs Emma Kenny as 2017 play expert

American toy manufacturer Little Tikes has confirmed its signing of child psychologist and media personality, Emma Kenny, as play expert, for a second year running. 

Following a number of successful activities in 2016, including the launch of Little Tikes Newborn, Emma Kenny will spearhead several key campaigns for the brand, building Little Tikes’ offering to parents.

“Working with Emma in 2016 showed us that UK families look to our brand for more than just toys and product information," commented Little Tikes’ UK brand manager Victoria Starr.

"Emma quickly added value by bringing her experience and knowledge to parents in a relatable way. It’s fantastic to welcome her back in 2017 and we’re excited at the campaigns which lay ahead.” 

Emma kicks off her work with a ‘Get The Grow How’ campaign which runs from Spring 2017, and follows four families as they embark on their journey from 6 months of pregnancy to 6 months with their new baby. The families’ video diaries can be followed on the Little Tikes social media pages and YouTube channel, with regular comment and support from Emma as they reveal the highs and lows of parenting.

Boasting regular appearances on This Morning and Good Morning Britain as well as contributions to The Evening Standard and Grazia, Kenny is an experienced healthcare professional, with psychological and counselling qualifications and accreditation from the British Association of Counselling and Psychotherapy and the British Psychological Society.

“Understanding children and how they develop through play is a total passion of mine," Kenny added.

"I’m thrilled to be able to take my clinical knowledge and practical experience and apply it to the global brand that is Little Tikes and their exciting 2017 campaigns.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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