LEGO Batman swoops into new environmental responsibility initiative

LEGO has launched a new digital initiative with an aim to engage children in environmental and social issues.

The construction toy manufacturer has launched a digital video campaign featuring LEGO Batman (Will Arnet) Alfred, voiced by Ralph Fiennes, as they take kids around the world on fun and educational adventures.

The campaign is centred on new digital platform, the Planet Crew that was launched as part of an effort to focus on strategic responsibility areas of Children, Planet and Society.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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