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LEGO Batman swoops into new environmental responsibility initiative

LEGO has launched a new digital initiative with an aim to engage children in environmental and social issues.

The construction toy manufacturer has launched a digital video campaign featuring LEGO Batman (Will Arnet) Alfred, voiced by Ralph Fiennes, as they take kids around the world on fun and educational adventures.

The campaign is centred on new digital platform, the Planet Crew that was launched as part of an effort to focus on strategic responsibility areas of Children, Planet and Society.

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