WeCool adds new product lines

WeCool has announced two new product lines in the form of Compound Kings and Bobble Bitz, which it debuted at New York Toy Fair last month.

“We are excited to tap into the explosive growth of the squishy compound that kids just can’t get enough of and which is all the rage on social media, racking up millions upon millions of views,” said WeCool CEO Jeff Osnato.

“This year’s Toy Fair was our ‘coming out party’ and we’re thrilled with the reception we received to our entire product line-up. We look forward to giving kids even more to love with our innovative new offerings that let them work – and play! – with the medium like never before.”

Compound Kings offers something for every child at affordable price points – from small individual tubs to super-size 3 lbs containers, and travel kits perfect for taking on-the-go.

Bobble Bitz lets kids dream up and make their own unique designs that harden in the air overnight for cool 3D creations they can wear, share and display.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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