LeapFrog is gearing up for its return to London Toy Fair next year, which will see the brand take on a new location situated next to the VTech stand.
The stand will be increased by over 30 per cent, to make room for both brands and their roster of toys.
“The LeapFrog brand has a unique positioning with education in its DNA and it’s important for customers to be able see the fabulous new toys that are being developed for the UK right here in London,” said Clive Richardson, marketing director at VTech.
“LeapFrog will help retailers grow their infant and pre-school business by responding to well researched learning needs among pre-schoolers.”
The return to London Toy Fair is one of a number of new moves in VTech’s dual brand strategy, which will also see the development of dedicated sales, marketing and product development teams and a new showroom in Abingdon.
Majen Immink, head of Toy Fair operations and sales, added: “We are extremely pleased to once again be welcoming VTech to Toy Fair next year.
“As a longstanding exhibitor, the decision to invest further and grow their presence at the show to incorporate both brands is testament to their continued support of the event. We wish them every success.”