Fisher-Price and BabyFirst roll out parenting video series

Mattel’s toy brand, Fisher-Price, is joining forces with BabyFirst to produce short parenting tip videos.

Set to debut on the BabyFirst broadcast network and on both brand’s digital and social channels on March 20th, parents will gain tips on sleep and bedtime rituals, as well as reading and building literacy skills.

“We initially explored content co-creation opportunities with BabyFirst because of their track record as a mum-preferred, age-appropriate content provider for babies, but we’re also really impressed with the engaged community of parents they’ve built on Facebook,” said Teresa Gonzalez Ruiz, VP of marketing communications for Fisher-Price.

“We’re pleased to share parenting tips rooted in our 85 years of early childhood development research across their platforms and ours.”

The 30 60-second videos will air throughout the day on BabyFirst during peak co-viewing times.

Parents will also be able to watch content on the Everything Baby section on Fisher-Price’s website and published company emails throughout 2017.

Sharon Rechter, co-founder and president of BabyFirst, added: “Having quickly grown our Facebook community to more than five million parents through high-quality content curation, we are thrilled to share the vast play and development expertise of Fisher-Price with our social followers.

“Our main goal is to bring value to parents’ lives in terms of productivity, inspiration and entertainment to create the best user experience. The Fisher-Price collaboration supports that mission.”

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