Bladez Toyz flies into retail with Hot Wheels Quad Racerz deal

Flying toys has always been part of Bladez Toyz’s DNA, so it seems fitting that the toy firm has teamed up with Mattel’s Hot Wheels brand to develop a new line of R/C toys.

After debuting Hot Wheels R/C Bladez Quad Racerz this year, the firm already anticipates the line to be one of its top selling products for 2017.

“Based on feedback so far from all the industry trade shows, we anticipate Hot Wheels Quad Racerz to be our top selling item for 2017/18,” Iain Morgan CEO of Bladez Toyz, told ToyNews.

Since its debut, Bladez has already witnessed a ‘phenomenal’ reaction from UK retail partners, as well as Mattel’s EU subsidiaries.

Morgan continued: “They are all impressed by the innovation and creativity of the Hot Wheels Quad Racerz, and we feel with the current flood of factory generic quadcopters on the market that this is the perfect time for a quality licensed product to be launched.”

With plans for the collection to hit retail shelves this September, the toy firm is encouraging customers to get their orders in soon to avoid disappointment. And it seems the decision to focus on flying toys will continue to be a high priority for the firm, as Bladez gets ready to celebrate its 10th anniversary.

“As the company was founded on flying toys in 2007, it is fitting that we are returning to a core focus of flying for our ten-year anniversary,” declared Morgan.

“We are excited to be embarking on this adventure with Mattel on one of the world’s biggest brands.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

LE’GO to the shops! LEGOLAND Discovery Centre Birmingham unveils world’s smallest Primark

Birmingham can boast that it’s home to the world’s largest Primark store but from next …