Jada Toys and Jazwares are joining forces, which will see the toy firm take on master distribution rights for Jada’s product line to retailers across Europe and the UK.
As part of the deal, Jazwares will distribute Jada’s entire product offering, including die-cast and R/C vehicles, as well as Metals Die-Cast, a line of highly stylised, licensed die-cast figures.
"Jada has experienced tremendous year over year growth in the US thanks to our best-in-class licenses, high-quality collectables and radio control vehicles,” said Bill Simons, CMO of Jada Toys.
“Our goal for 2017 is to continue our growth outside the US, becoming a global entertainment company with world-wide distribution of our many product lines. Partnering with Jazwares provides turn-key distribution of our entire line across Europe, a key step in achieving our international objectives and we couldn’t be more excited.”
This year will also see the release of Jada’s 4.2cm scale die-cast figures called Nano Steel, which will now be available via Jazwares.