Jada Toys and Jazwares announce master distribution deal

Jada Toys and Jazwares are joining forces, which will see the toy firm take on master distribution rights for Jada’s product line to retailers across Europe and the UK.

As part of the deal, Jazwares will distribute Jada’s entire product offering, including die-cast and R/C vehicles, as well as Metals Die-Cast, a line of highly stylised, licensed die-cast figures.

"Jada has experienced tremendous year over year growth in the US thanks to our best-in-class licenses, high-quality collectables and radio control vehicles,” said Bill Simons, CMO of Jada Toys.

“Our goal for 2017 is to continue our growth outside the US, becoming a global entertainment company with world-wide distribution of our many product lines. Partnering with Jazwares provides turn-key distribution of our entire line across Europe, a key step in achieving our international objectives and we couldn’t be more excited.”

This year will also see the release of Jada’s 4.2cm scale die-cast figures called Nano Steel, which will now be available via Jazwares. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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