Power Rangers heads to Build-A-Bear Workshop

Build-A-Bear Workshop and Saban Brands have developed a new line of Make-Your-Own Power Rangers furry friends.

The two companies have also released a line of accessories, outfits and a sound chip, based on the hit TV series, Mighty Morphin Power Rangers.

“For more than two decades, the Power Rangers franchise has inspired imaginations and spurred creativity in children and young adults,” said Jennifer Kretchmar, chief product officer at Build-A-Bear Workshop.

“As we celebrate our 20th year in business, the new Power Rangers collection at Build-A-Bear Workshop will allow original enthusiasts and the next generation of adventure-seeking fans to hug and play with the iconic rangers.”

From today, a Make-Your-Own Power Rangers Red Ranger Bear and a Make-Your-Own Power Rangers Pink Ranger Bear are available online and in stores.

Outfits span a Red, Pink, Blue, Black and Yellow Ranger costume, while a Power Rangers pajamas, slippers and sleeping bag will also be available.

Janet Hsu, chief executive officer at Saban Brands, added: “The Power Rangers franchise has resonated with fans of all ages around the world for 24 years largely in part because many people see themselves within at least one or all of the Rangers.”

“With Build-A-Bear Workshop, fans can now use their creativity to further identify and personalise their experience with the Power Rangers.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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