LEGO reports highest revenue in 85 year history

LEGO has seen its revenue hit the highest ever annual level recorded in its 85 year history.

The Danish toy company is continuing to build its empire in the latest 2016 results, posting an increase of 6 per cent to £4.4bn.

The firm has also seen profits hit higher levels, with operating profit up 1.7 per cent to DKr 12.4bn and net profit up 2.2 per cent to DKr 9.4bn.

The LEGO Company has now revealed that digital products will be a key focus this year, as the company ramps up its efforts to engage children in a digital forum.

A key component of which will be LEGO Boost, launching to the UK this year.

LEGO chief, Bali Padda, said: “We are satisfied with our performance in 2016. We had a strong first half of the year, while consumer sales growth in the second half was more sustainable levels than previous years.

“We are encouraged by our performance in mature markets in Europe and continue to see strong potential in China, which represents an attractive growth opportunity.

“In the US, consumer sales were flat year on year despite a significant increase in marketing spend in the second half of the year. We will continue to work closely with our retail partners to identify new opportunities to innovate, drive growth and engage children in this important market.” 

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