Aquadoodle is celebrating the New Year with the introduction of new licensed mats by My Little Pony and Cars.
The brand is also set to expand its Mini Travel offering with the Dinosaurs/Zoo Animals Assortment, as well as the new Paw Patrol doodle bag.
“2016 was a fantastic year for Aquadoodle including a hugely successful partnership with Virgin Atlantic. Aquadoodle remains innovative and continues to be recognised for its creativity and educational benefits for preschoolers,” said Camilla MacQueen, UK brand manager for Aquadoodle at TOMY.
“This year we expect Aquadoodle to continue its success with the acquisition of top licenses like Cars and expansion of our core range into the 12 months+ market.”
Elsewhere, Aquadoodle has extended its core range down to 12 months and up, with its new mat Little Puppy.
Throughout the year, the brand will be supported by a TV campaign for the Super Colour Deluxe and licensed mats.