Cra-Z-Art signs licensing deal for Nickelodeon Slime

Cra-Z-Art has signed a licensing agreement with Nickelodeon to market and distribute Slime kits across the US. 

The Slime kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network’s iconic and beloved green goo. Available this March, Slime will also come in a variety of colours and textures, including glitter, neon, and glow in the dark.

"Cra-Z-Art is very excited to be partnering with Nickelodeon to produce a branded Slime product for the consumer marketplace," said Cra-Z-Art Chairman, Lawrence Rosen.

"We quickly saw the make-your-own slime craze gain momentum and who better to partner with than the iconic home of Slime, Nickelodeon. Of course, Nickelodeon Slime is also a perfect complement to our current popular arts and crafts segment. Like all of our great products, our Slime kits will allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning."

Nickelodeon Slime will be manufactured in the USA and is expected to be available at major retailers in March, prior to the Easter holiday. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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