Home / Marketing / US Toy Fair dubbed ‘resounding success’

US Toy Fair dubbed ‘resounding success’

Following the closure of the 114th annual US Toy Fair, 2017’s event boasted a record-breaking 444,309 net square feet of exhibit space, making it a huge success for all in attendance. 

Held from February 18th to February 21st, 14,176 retailers, wholesalers, entertainment executives, importers, buying groups and members of the trade from 96 countries were in attendance.

"Toy Fair 2017 was a resounding success for our members’ businesses. The booths and aisles were abuzz with excitement and optimism, as the toy community continues to impress, innovate, and leverage technology, bringing new toys and games to market that enrich the lives of families everywhere," said Steve Pasierb, president and chief executive at the Toy Industry Association.

"This year’s show opened doors for American toymakers to new and emerging markets around the world, brought exciting trends and play experiences to life, and unveiled inventions from talented inventors and entrepreneurs. Toy Fair is truly the epicenter of toys and games and a show unlike any other in the world."

This year’s show also boasted a record 1,131 toy companies who showcased all of their latest product lines.

Meanwhile, top licensing execs from the likes of Amazon, Cartoon Network, Disney Consumer Products, HBO, Nickelodeon and more all came along to scout out the latest inventors.

Marian Bossard, SVP of global market events at the Toy Industry Association, added: “From first-time exhibitors in our new Launch Pad section, to veteran toymakers that have been exhibiting at Toy Fair for decades, the diversity of companies represented at the show continues to draw an enormous international crowd of play professionals to New York City.

"Our vast range of attendees were there to build new relationships, forge deals, and enjoy a range of practical educational sessions that provided insight into global safety standards, toy trends, licensing, specialty retail, entrepreneurship, and much more."

About Robert Hutchins

Check Also

Tech Deck carves out ‘exciting return’ with UK National Skateboard Championships sponsorship

Spin Master’s action sports brand Tech Deck has carved into sponsorship of the premiere of …