Re:creation’s Razor brand scoops NPD Top Five

Re:creation has announced that it’s Razor brand portfolio more than made its mark on the skates/skateboard/scooter category in 2016, scooping all top five spots by value for the final quarter of 2016.

The brand’s ultimate ownership of the electric scooter arena shone through with both evergreen favourites E90 and E100 taking the top spots and late 2016 launch HoverTrax 2.0 achieving a number three position, the only ‘hover board’ style product to get a look in in the top ten. 

"These latest figures reveal Razor’s domination of the category, and this really pays testament to the brand’s dedication and passion for innovation and quality of design," said Re:creation’s senior brand manager, Katy Fletcher.

"The fantastic results seen for HoverTrax 2.0 in the US offer us an incredible insight to the potential of HoverTrax 2.0 for the UK. It’s evident that consumers see the Razor brand as a representation of quality, safety and innovation.

"We’re already seeing strong demand for this exciting ride-on here and as we continue to drive awareness with a 360-degree marketing campaign that takes full advantage of the vast and inspiring assets available, we look forward to building on these results this year and beyond.”

Re:creation’s marketing plans to build on this success include heavyweight TV, PR and digital communications, as well as event activity. Among the Razor brand’s fans is online toy review star Tiana of ToysandMe whose recent video showcasing HoverTrax 2.0 amassed over a million views in just two days. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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