Made-in-China toys to have complete track records thanks to new traceability system

China is building a nationwide traceability system that will verify the safety and quality of products manufactured in the country, it has been reported.

The launch of the system was marked by a ceremony held in Beijing on Sunday.

The system will help track the origin of a toy and hold its producer accountable in case of a problem, quality inspection expert Yang Dayue told Xinhua. The system will also help toy manufacturers improve quality control through the use of big data.

The system is based on a big data platform and uses Internet and artificial intelligence technologies, Yang said.

China is currently the largest toy producer and exporter in the world with toy exports increasing 24.9 percent year on year in 2016, customs data showed.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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