This Morning presenter Holly Willoughby has shared an Instagram video of her son enjoying pre-school franchise PAW Patrol. The TV series is currently airing in 160 countries and territories around the world.
PAW Patrol is a recent winner of the UK Toy Industry Awards, where it was awarded Pre-School Toy of the Year for the PAW Patrol PAW Patroller and License of the Year for PAW Patrol. The range of toys by Spin Master are synonymous with creativity, innovation and fun.
In the short video posted on the star’s Instagram account, Chester can be heard naming the characters featured on a toy, and then completes the show’s catchphrase "PAW Patrol is on a… ROLL!" when prompted by mum Holly.
“We’re delighted to hear that PAW Patrol is clearly well loved in the Willoughby household and at just 2 years old, we hope Chester will continue to enjoy PAW Patrol for some time," commented Spin Master’s marketing manager Emma Eden.
“We plan to send Chester some of our latest toys to enjoy and so he can learn the name of our newest character Tracker, who is featured in our new Jungle Rescue episodes now showing on Nick Jr.”
Holly and her son join a host of other celebrity families whose children are known to be fans of PAW Patrol including James’ Cordon, Rebecca Adlington, Reese Witherspoon and Selma Blair.