As In the Night Garden gears up for its 10th anniversary, Golden Bear has debuted its first baby range inspired by the property.
Designed for infants and babies from naught to 18 months, the range boasts a collection of nursery toys based on characters including Igglepiggle, Upsy Daisy and Makka Pakka.
A range of rattles, blankies and hanging chimes have also been incorporated in the collection.
“We’re delighted to be diversifying our In the Night Garden collection with the introduction of a stunning new nursery range,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.
“Our knowledge and experience of the brand, which has continued to expand and evolve over the past eight years via the ongoing progression of our successful pre-school line, means that it is a natural step for us.”
Later this year, fans will also see the launch of the sensory Soothe and Glow Igglepiggle plush.
Debbie Walker, brand manager at DHX, added: “In the Night Garden has become an evergreen property in the UK, a trusted and much-loved brand with characters that children cherish and remember.
“We’re thrilled that In the Night Garden Baby will be extending the brand’s presence into the homes and hearts of the youngest fans. Golden Bear’s gorgeous new toy range marks the start of a wider product roll-out during 2017.”