Toys R Us to bring Tomy’s Lightseekers to retail

Tomy and PlayFusion has revealed that Toys R Us will be the first retailer to bring Lightseekers smart figures, trading cards, accessories and more to all of its stores.

Starting from July 1st, with pre-sale rolling out on April 17th, Toys R Us will sell the new items nationwide.

"As the leading toy retailer with a history of supporting some of the most innovative products in the marketplace, we’re very pleased to partner with Toys R Us as our exclusive in-store retail launch partner for the Lightseekers toy line," said Masayuki Nagatake, president and COO of Tomy International.

"We’ve worked with the team at PlayFusion for more than two years to develop a product offering that will disrupt the category and the toy industry as a whole, and are excited to see it on Toys R Us shelves this summer."

Richard Barry, executive VP and GCMO at Toys R Us and Babies R Us, added: "We’ve worked with Tomy and PlayFusion to bring Lightseekers to market and see it as a truly unique player in the video game category.

"With six decades of toy industry experience behind us, we are constantly searching for new, innovative products to bring to our shelves and are excited to be the first brick-and-mortar retailer to bring this toy line to our customers, making Toys R Us the go-to destination for all Lightseekers fans."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Waterstones boss indicates “UK retail boom” following sell-out success of puzzles during pandemic

The boss of the high street book, games, and puzzles retailer, Waterstones has described the …