Jazwares teams with Hasbro for new Nerf products

Jazwares is set to introduce a new Nerf Toy Adjacency line thanks to its latest collaboration with Hasbro.

The collection will span targets, tactical gear, storage and more, as well as new indoor and outdoor sports and games for Nerf’s sports segment.

“Jazwares is excited to collaborate with Hasbro on one of the industry’s most iconic brands, Nerf,” said Laura Zebersky, EVP and chief commercial officer at Jazwares.

"Nerf has consistently brought products that engage children of all ages and we’re ecstatic to bring our innovative twist on product design to the Nerf line."

Set to arrive this autumn, fans will be able to purchase the line-up from major retailers in North America and EMEA.

Michael Ritchie, VP of global brand marketing at Nerf Franchise, added: We’re always listening to fans and consumers to make sure we are providing high quality, innovative products that enhance the users play experience.

“We’re excited to reimagine new ways for fans to engage with Nerf through our latest collaboration with Jazwares.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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