Brainstorm launches games division

Brainstorm has announced a new expansion into the world of games with a new company division. 

The games division will oversee the launch of four new games in 2017, Igloo Mania, Safe Breaker, Big Beard Battle and Dynamite Dare. The launches will be by backed TV advertising and retailer support in Q4.

"Our core values lie in STEM products that not only engage children but inspire parents to purchase," said Debra Tiffany, marketing manager at Brainstorm.

"Introducing a brand new games category has to sit alongside our existing lines while providing that all important fun factor. We are working with some brilliantly innovative companies to bring some totally original games to the UK and Q4 will be a really important time for us in terms of supporting each product via TV marketing and PR to drive sales."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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