Teenage toy designer wins national competition

An innovative toy design by a 14-year-old Kent student has won the praise of trading standards professionals as well as toy industry experts.

Shannon Pardoe was announced as the overall winner of Playsafe 2016 and recently received her award at the British Toy and Hobby Association’s annual Toy Fair in London.

The 14-year-old, from Highsted Grammar School, Kent, impressed judges with her ‘Wack A Math’ toy design, which incorporated safety features but also had a fun, educational twist that challenged players to answer maths questions correctly.

Organised by the Chartered Trading Standards Institute (CTSI) and the British Toy and Hobby Association (BTHA), Playsafe is an annual competition that encourages children to design toys that reflect appropriate product safety requirements.

"It is so important to raise children’s awareness of consumer issues and aspects of product safety and Shannon’s design did just that, but in a fun and imaginative way," commented Leon Livermore, CTSI chief executive.

"With so many fantastic entries this year, I hope this has given young people a national platform to showcase their creative ideas."

Shannon was chosen from more than 250 entries and selected as the overall winner, after coming first place in the 12 to 17-year-old category. She took home £100 for herself and £1,000 for her school.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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