Mattel Creations’ Monster High heads to YouTube

New animation series Monster High, The Adventures of The Ghoul Squad, is set to make its debut on YouTube and YouTube Kids.

Mattel Creations revealed that one episode of the series will be released each week across YouTube and YouTube Kids.

“At Mattel Creations we have a clear understanding of where our audience are most likely to engage with our content and by creating content specifically for YouTube and YouTube Kids, we are recognising that series content is not just for linear or SVOD,” said Catherine Balsam-Schwaber, CCO at Mattel.

“YouTube Kids is a leader in reaching children aged six to 11 so, it’s the right platform for the Monster High content and fans. We are delighted to be furthering our partnership with YouTube Kids and welcome more families into the world of Monster High.”

The 11-minute episodes will be filled with the usual ghoulish adventures, while a new 44-minute special is also being developed.

Malik Ducard, global head of family and learning for YouTube, added: “We’re thrilled that YouTube and YouTube Kids will be the exclusive home of Mattel’s engaging new series, Monster High: The Adventures of the Ghoul Squad.

“Mattel continues to bring enriching and entertaining content to the platform and we’re looking forward to this latest series.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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