Hamleys names Wow! Stuff as Top Performing Demonstration Partner

Hamleys has named Wow! Stuff as its Top Performing Demonstration Partner for the second year in a row.

The announcement from the toy store proves Wow! Stuff’s in-store ‘Brought to Life’ strategy is no doubt a success for Hamleys.

Known for producing specialist in-store video infomercials, Wow! Stuff has witnessed a record-breaking 2016, with record sales per square foot resulting in one product alone achieving over £1m in sales in one year in one store.

“We are passionate about driving higher sales per square foot for our retail partners and Hamleys is the embodiment of theatrical and experiential shopping,” said Richard North, CEO of Wow! Stuff.

“Yes it’s the most competitive arena for demonstration and in-store videos but if you can cut it at Hamleys you are considered the cream of the demonstration crop.

“To win this award is perhaps the most thrilling for our company because it proves we are aligned on strategy and execution. Our mission is ‘Great Brands Brought to Life’ and our new tier one brands in Star Wars, Minions/DM3 and innovation in product is a perfect concoction to have a ‘Brought to Life’ sales record in 2017.”

Wow! Stuff has partnered with Hamleys for almost ten years, and will be rolling out in additional stores across the globe.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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