Super Impulse readies Fraggle Rock toy line

Super Impulse has teamed up with The Jim Henson Company to bring a line of Fragggle Rock inspired toys to retail shelves.

The initial launch will boast Fraggle Rock 10-inch plush characters, plush backpack clips, a six-inch beanbag plush and 15-inch feature plush.

“Fraggle Rock is an iconic classic and we are over the cave thrilled to have partnered with The Jim Henson Company to bring the brilliant puppetry from the timeless show to today’s generation,” said Alan Dorfman, founder of Super Impulse.

“Filled with fun characters, music, and life lessons that are as relevant today as they were in the ’80s when a generation of today’s parents grew up with Fraggles, kids will love these characters as their new best friends.”

The collection will make its first debut during New York Toy Fair this month, with more products including vinyl figures, blind bags, and keychains set to follow this autumn.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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