London Toy Fair 2017 closed the show with its annual charity Trolley Dash, which saw 60 volunteers collect donated toys from exhibitors.
Using trolleys provided by Tesco, volunteers dashed around the fair to collect over 4,000 toys that were donated to official charity partner, KidsOut.
“The 2017 Trolley Dash was an incredible success for KidsOut. The exhibitors kindly donated over 4,000 toys. Any toys that are too large for Toy Boxes will be donated to local refuges for use in their playrooms,” said Julian Margolin, chief ambassador of KidsOut.
“We are grateful to all of the exhibitors for their cooperation and kindness, as well as the Toy Fair organisers, without whom we wouldn’t be there at all.”
The charity works in partnership with Women’s Aid Federation refuges and other domestic abuse support services in the UK.
Through Toy Boxes, KidsOut sends a box of brand new toys to children in this situation.
Majen Immink, head of Toy Fair operations and sales, added: “The Trolley Dash is always a fun way to end the show and a great way to help an important cause.
“I’d like to say a big thank you to all our exhibitors who generously donated toys to KidsOut and hopefully we can achieve the same again next year.”