Peg Perego toys heads to UK toy market

Italian toy and nursery brand, Peg Perego, is heading to the UK for the first time with a raft of ride-on toys.

Set to make its debut at The Baby Show next month, Peg Perego will showcase its range on Drive & Go with Peg Perego, a specially designed circuit where children can experience ride-on toys.

“Peg Perego is a quality marque with a fantastic range of products. We’re an established business, coming to challenge the UK market and will be making a big statement at the Baby Show,” said Phil Howe, country manager UK and Ireland at Peg Perego.

“We’ll be welcoming parents in true Italian style and inviting them to take a closer look at the finer details that characterise this brand.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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