Italian toy and nursery brand, Peg Perego, is heading to the UK for the first time with a raft of ride-on toys.
Set to make its debut at The Baby Show next month, Peg Perego will showcase its range on Drive & Go with Peg Perego, a specially designed circuit where children can experience ride-on toys.
“Peg Perego is a quality marque with a fantastic range of products. We’re an established business, coming to challenge the UK market and will be making a big statement at the Baby Show,” said Phil Howe, country manager UK and Ireland at Peg Perego.
“We’ll be welcoming parents in true Italian style and inviting them to take a closer look at the finer details that characterise this brand.’