Moose Toys has teamed with illumination and Universal Brand Development to launch a new line of Despicable Me collectables.
Marking the first toy collectable line for the hit movie franchise, Mineez will launch this summer to coincide with the launch of the much anticipated theatrical release, Despicable Me 3.
Mineez will feature the largest selection of Despicable Me characters to date, including characters from the new film as well as hundreds of others from the movie series and short form content.
Gru, Agnes and the Minions will all feature in micro collectable figure packs, play-sets, backpack hangers, novelty collectables and plush.
Moose has cemented its reputation as the most innovative creator of collectable toys thanks to the success of its Shopkins line.
Paul Solomon, Co-CEO, Moose Toys, said: “We are incredibly proud to be the go-to partner for collectable Despicable Me toys globally.
“This partnership with illumination and Universal Brand Development is a fantastic way for us to showcase the magic Moose brings to developing a sought after collectable toy line.
“The global phenomenon Despicable Me franchise is filled with iconic characters as well as hundreds of characters that have never been on shelf. A perfect combination for a great collectable programme.”
Manuel Torres Port, executive vice president, worldwide consumer products, Universal Brand Development, added: “The Despicable Me characters, especially the Minions, are playful, unique and always iconic.
“Our partnership with Moose to create the first ever Mineez universe, featuring Despicable Me, provides fans of all ages a deeper connection to the beloved franchise.”