m4e and Planeta Junior to produce The Beatrix Girls TV show

Planeta Junior is teaming up with German brand management and media company m4e AG to co-produce and distribute The Beatrix Girls, a new TV show inpsired by the hit collectable pop-star dolls.

Produced in collaboration with POPmedia Brands’ Sherry Gunther Shugerman, the hybrid sitcom show is based on the multimedia brand The Beatrix Girls and will be boosted by its original music videos that have been posted on YouTube and have gathered over 23 million views to date.

The sitcom show follows the adventurous lives of best friends Brayden, Lark, Ainsley and Chantal—also known as the chart climbing pop band The Beatrix Girls – who just happen to be 12 inch dolls living in a normal sized world. 

Following the announcement that Studio 100 N.V. has acquired a majority interest in the German brand management and media company m4e AG, m4e’s strategic partner Planeta Junior is entering this project at development stage, the production is set to start this year. 

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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