The latest expansion to the Pokémon Trading Card Game, Sun & Moon, has been released, alongside the biggest ever retail promotion for a trading card game.
Following the successful launch of the Pokémon Sun & Moon video games, which marked the biggest European launch for a 3DS title, the Sun & Moon trading card range hit shelves last week with 1500 free-standing display units that will be distributed to a wide range of retail outlets including Tesco, ASDA, Toys R Us, Smyths Toys Superstores and Debenhams.
GAME will run events across 30 outlets, and participating stores in Liverpool, Hinckley, Brentwood and Plymouth will host midnight openings, with the added bonus of a special Pokémon TCG card featuring Pikachu for the first 250 visitors through the door. Fans will also have the opportunity to acquire serial codes to download a Bottle Cap – for a special in-game item for the Pokémon Sun and Pokémon Moon video games – as well as the chance to purchase Snorlax themed T-shirts. On an in-store promotional level, there will be Pokémon browser bays in 250 stores, with branded headers, fins and shelf strips.
Elsewhere, Smyths will be giving away TCG collector’s albums as well as distributing sampling packs to customers and organising collector’s trading days in five UK stores. Meanwhile, in the Republic of Ireland, 51 GameStop stores will also feature the free-standing display units and will offer Bottle Cap serial codes at each store’s point of sale. The downloadable Bottle Cap allows a player to increase a single stat of a Lv. 100 Pokémon as part of Hyper Training in Pokémon Sun or Pokémon Moon.
“Our TCG sales have increased dramatically over the past year," said Simon Benton, vice president of TCG Sales Europe for The Pokémon Company International.
"Expanding the reach of our retail promotions both large and small, to provide an immersive experience for our fans and to help drive sales, is a key objective for the company in 2017. As such, we feel that we’ve already gotten off to a flying start with these ambitious TCG promotions across a range of retail partners.”