MGA Entertainment to unveil L.O.L. Surprise! with top Youtuber

MGA Entertainment has detailed the launch event for its US hit L.O.L. Suprise, along with a partnership with top Youtuber Toys AndMe.

After taking the US by storm, L.O.L Surprise! hits the UK next week, and is set to become the next collectable craze.

“The US response to L.O.L Surprise! has been phenomenal, consumers just can’t get enough of them," said Nicola Mellor, Senior Brand Manager.

"It’s had a great response from the trade and has tested really well with consumers too. We are delighted to be working with the UK’s leading YouTuber Toys AndMe on a really exciting launch event at Westfield, White City.”

The event will take place on Monday 13th February at The Entertainer Westfield, Shepherds Bush, London.

Dubbed ‘the ultimate unboxing toy’, there are seven layers of surprises to unwrap, including emoji stickers, accessories and finally a L.O.L Surprise! Doll. With over 45 combinations to collect, from Rockers to Merbabies, each L.O.L Surprise! comes complete with its own water feature, bathtub, doll stand and hangout, all doubling up as a purse.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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