Iconic British toy store Hamleys has signed a development agreement for its first franchise opening in Nigeria.
The store is slated to open in Lagos this summer and will house thousands of quality approved toys and all Hamley’s iconic features, engaging store design and toy demonstration.
The new opening is being developed with Smartmark, Hamleys franchise partner in Nigeria.
“I am really looking forward to bringing the Hamleys magic to the children and families of Nigeria,” said Hamleys CEO, Gudjon Reynisson.
“Smartmark has extensive experience of international brands and retail in Nigeria and I am sure they will be successful and our stores well received.
“We are looking forward to supporting Smartmark’s team, as are our partners in the toy industry and those we work closely with on international relations at the Department of Industry.”
International trade minister for the UK, Mark Garnier, added: “From teddy bears to the latest action figures, children all over the world enjoy toys from the iconic British brand Hamleys.
“The UK is one of Nigeria’s largest investors and the opening of this new Lagos store will add Hamleys to the list of nearly 120 UK companies already doing business in Nigeria.
“Hamleys’ expansion into the Nigerian market is more than just child’s play – Lagos is a major financial centre of Africa, with the highest GDP on the continent and an expanding middle class market.
“For other British busiensses looking to make the most of global demand for British goods and services, the government is committed to helping all UK companies fulfil their exporting potential.”