The Disney Store reveals Beauty and the Beast product line up

The Disney Store has unveiled its exclusive new line up of products inspired by the upcoming live action Beauty and the Beast movie.

The film, starring Emma Watson as Belle, achieved a record breaking 128 million trailer views during its first 24 hours as it prepares to hit screens next month.

Disney Store’s new collection ranges from dolls and stationery to homeware and includes the likes of poseable Belle and the Beast dolls, a golden journal – a replica of the journal used in the live action film, and limited edition products such as a fine china tea-set, featuring Mrs Potts and Chip.

The collection also includes a children’s dress up range with Belle’s white celebration dress and yellow ball gown, as well as their matching accessories in the golden tree pendant and a rhinestone compact mirror.

To celebrate the product launch, Disney Store will run a series of family friendly Beauty and the Beast themed in-store activities in time for half-term.

Each guest will be given a maze in which they must help Belle complete a series of challenges such as Spot the Difference and Match the Character.

Beauty and the Beast waltzes into UK cinemas on March 17th.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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