Orchard Toys unveils brand redesign for 2017

Orchard Toys is heading into 2017 with a new look packaging design across its popular range of pre-school games and puzzles.

In tandem with the corporate branding, Orchard toys has redesigned its packaging to give it a fresh new look and ‘even stronger shelf appeal, while incorporating its illustrative style.

Boxes will now feature bolder product titles, with product information on every side of the box to allow for four-way merchandising.

Orchard Toys’ managing director, Simon Newbury, said: “Our redesign brings the Orchard Toys brand right up to date.

“Our aim was never to make radical changes but to evolve the look and feel of the brand: to freshen it up, make it stand out and feel more modern. We are delighted with the outcome and look forward to hearing what retailers think.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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