Activision Blizzard tapped former Mattel and Disney exec Tim Kiplin for the launch of a new consumer products division.
As CEO and president, Kiplin will head up the new arm in order to further accelerate Activision Blizzard’s global growth strategy by leveraging content and creating new ways for audiences to connect with its popular franchises.
“Inspiring play, competition and community underpins everything we do and giving audiences new ways to experience our franchises is core to this commitment,” said Activision Blizzard chief executive officer, Bobby Kotick.
“Under Tim’s leadership, we will elevate our consumer product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.”
Kiplin will now lead the development of innovative consumer products, utilising experience gained from having served as Mattel’s president and chief commercial officer.
In his previous role, Kiplin has lead global brand strategy, marketing, product design and development, consumer products and content development for Mattel’s iconic brands including Barbie, Hot Wheels and Monster High.
“Activision Blizzard is a global entertainment powerhouse and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners,” said Kiplin.
“I’m excited to lead this newly formed division and join Activision Blizzard’s already incredibly talented consumer products team in delivering powerful new partnerships and even more touchpoints to audiences.”