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LEGO launches kids’ social network LEGO Life

LEGO has built a new social network to allow young builders to share their creations with other avid fans.

Dubbed LEGO Life, children under the age of 13 will be able to safely interact together and chat about all things LEGO.

Users can post pictures of their creations, follow other users and add comments with the special LEGO emoji.

Each account will also not share any personal information, for example avatars are customised LEGO minifigures and all images and comments are moderated through a filter and a team of LEGO employees.

The new social network app is available to download now on Android and iOS devices in the UK, US, Canada, France, Germany, Switzerland, Austria and Denmark.

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