LEGO launches kids’ social network LEGO Life

LEGO has built a new social network to allow young builders to share their creations with other avid fans.

Dubbed LEGO Life, children under the age of 13 will be able to safely interact together and chat about all things LEGO.

Users can post pictures of their creations, follow other users and add comments with the special LEGO emoji.

Each account will also not share any personal information, for example avatars are customised LEGO minifigures and all images and comments are moderated through a filter and a team of LEGO employees.

The new social network app is available to download now on Android and iOS devices in the UK, US, Canada, France, Germany, Switzerland, Austria and Denmark.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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